The Critical Axis logo embraces imperfection with its slightly askew matrix. The upper right, and more aspirational quadrant is blocked off and colored outside the lines. The all caps, san serif Critical Axis word mark is disrupted by an exaggerated forward leaning line of the x that descends below the baseline of the text.
Comic Sans

Social Model

The term ‘Social Model of Disability’ was first coined in 1983 by a disability activist and academic named Mike Oliver. The Social Model gave name to an idea that had been building up among other activists and academics over the course of the previous decade. Created in response to the dominant Medical Model of Disability which presumes ‘we are disabled by our bodies’, the Social Model of Disability, clarifies that yes, we are disabled. But we are not disabled by our bodies. We are disabled by the world around us.

World’s First Adaptive Deodorant

'For All' | Inspiration and Exploitation
Exceptionalism Fallacy | Isolation | Medical Model
Social Model

ThisAbles

Consumer Model
Inspiration and Exploitation
Language | Medical Model
Social Model

Sady

'For All' | Surprise Reveal
Consumer Model | Cultural Pluralism
Language | Medical Model
Social Model

Hearing Hands

Gift Recipient | Inspiration and Exploitation
Isolation | Medical Model | No Words
Social Model