The Critical Axis logo embraces imperfection with its slightly askew matrix. The upper right, and more aspirational quadrant is blocked off and colored outside the lines. The all caps, san serif Critical Axis word mark is disrupted by an exaggerated forward leaning line of the x that descends below the baseline of the text.
Comic Sans

Medical Model

The Medical Model is a societal construct, an outdated relic of Industrialization that states ‘we are disabled by our bodies’. In the Medical Model, disabled people are portrayed as playing a passive role in society and are dependent on health professionals for cures or maintenance. The Medical Model presumes disabled people are unable to contribute and do not participate in “regular” activities because of disability.

*Our definition of The Medical Model of Disability was informed by Beth Haller’s Definition in Disability & Media Matters.

World’s First Adaptive Deodorant

'For All' | Inspiration and Exploitation
Exceptionalism Fallacy | Isolation | Medical Model
Social Model

Jessica Long’s Story

'For All' | Inspiration and Exploitation | Metaphor
Exceptionalism Fallacy | Isolation | Medical Model | No Words

Start Your Impossible feat. Lily Rice

Exceptionalism Fallacy | Infantilizion | Isolation | Language | Medical Model | No Words
Inspiration and Exploitation | Metaphor

We All Win

'For All' | Inspiration and Exploitation
Exceptionalism Fallacy | Infantilizion | Isolation | Medical Model

ThisAbles

Consumer Model
Inspiration and Exploitation
Language | Medical Model
Social Model

The Blind See More

Exceptionalism Fallacy | Language | Medical Model | No Words
Inspiration and Exploitation | Surprise Reveal
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