The Critical Axis logo embraces imperfection with its slightly askew matrix. The upper right, and more aspirational quadrant is blocked off and colored outside the lines. The all caps, san serif Critical Axis word mark is disrupted by an exaggerated forward leaning line of the x that descends below the baseline of the text.
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  • Comic Sans Comic Sans is a masterpiece. This typographic marvel nebulously blends bulbous curves with disproportionate lines, resulting in a more legible font that is beloved among many in the disability community, ourselves included. If you are someone who is less worried about weight and fit and strength (physically or typographically), click on over to the other side and give Comic Sans a try!

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#CriticalAxis is a project from The Disabled List that collects and analyzes disability representation in media.

Now entering the Critical Axis matrix, a four quadrant matrix which categorizes disability tropes based on the four following criteria: Amplify, Emerging, Stigma, Traditional.
The following tropes in the upper left hand corner of matrix are categorized as Traditional and Amplify.

Traditional

Amplify / Traditional

Civil RightsSocial Model
The following tropes in the upper right hand corner of matrix are categorized as Amplify and Emerging.

Amplify

Amplify / Emerging

Crip HumorDisabled SexualityCultural PluralismDiversityConsumer Model
The following tropes in the lower right hand corner of matrix are categorized as Emerging and Stigma.

Emerging

Emerging / Stigma

CompensationInspiration ExploitationSimulationUniversALLSurprise RevealMetaphorGift Recipient
The following tropes in the lower left hand corner of matrix are categorized as Stigma and Traditional.

Stigma

Traditional / Stigma

LanguageSuperCripMedical ModelInfantilizionIsolationCharityNo Words

Critiques

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Unilever

World’s First Adaptive Deodorant

Social Model
Inspiration Exploitation|UniversALL
Charity|Isolation|Medical Model|SuperCrip

Toyota

Jessica Long’s Story

Inspiration Exploitation|Metaphor|UniversALL
Isolation|Medical Model|No Words|SuperCrip

Toyota

Start Your Impossible feat. Lily Rice

Inspiration Exploitation|Metaphor
Infantilizion|Isolation|Language|Medical Model|No Words|SuperCrip

Microsoft

We All Win

Inspiration Exploitation|UniversALL
Infantilizion|Isolation|Medical Model|SuperCrip

IKEA

ThisAbles

Consumer Model
Social Model
Inspiration Exploitation
Language|Medical Model

Discovering Hands

The Blind See More

Inspiration Exploitation|Surprise Reveal
Language|Medical Model|No Words|SuperCrip

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This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International Licenses