The Critical Axis logo embraces imperfection with its slightly askew matrix. The upper right, and more aspirational quadrant is blocked off and colored outside the lines. The all caps, san serif Critical Axis word mark is disrupted by an exaggerated forward leaning line of the x that descends below the baseline of the text.


Disability is fundamentally diverse, reaching every community across the globe. Yet, the people who are chosen to represent disability are not. For instance, 70% of disabilities are completely invisible, but disability representation in advertising focuses glaringly, oftentimes with the camera unjustifiably focused on distinctive elements of atypical bodies. Most importantly though, we have yet to encounter an ad where the disabled body is neither white (or the dominant group in a culture) nor middle class. We hope this changes soon.