The Critical Axis logo embraces imperfection with its slightly askew matrix. The upper right, and more aspirational quadrant is blocked off and colored outside the lines. The all caps, san serif Critical Axis word mark is disrupted by an exaggerated forward leaning line of the x that descends below the baseline of the text.

ThisAbles

Critique


Image of Eldar Yusupev, a thin man in a cream sweater and jeans standing in front of a couch. Yellow background with white text reads ThisAbles