No Words

Jessica Long’s Story

Inspiration Exploitation Isolation Medical Model Metaphor No Words SuperCrip UniversALL
Image from the beginning of the ad. Jessica Long, a double amputee wears a red swimsuit while swimming in dark water. White text on the screen tells us she's a 13x paralympic gold medalist

Start Your Impossible feat. Lily Rice

Infantilizion Inspiration Exploitation Isolation Language Medical Model Metaphor No Words SuperCrip
Image shows an ariel shot of a stadium with a mega ramp inside. Logo says Toyota Wheel Parks

The Blind See More

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Extreme Close Up of a clouded blind eye - text on the screen reads 'blind people'

LEGO Braille Bricks

Charity Inspiration Exploitation No Words
Image of a childs hand playing with LEGO Braille Bricks. It's a screenshot from the video.

We’re the Superhumans

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Image of two white woman and one white man going full speed in racing wheelchairs while a white man in a fedora and and a manual wheelchair and a suit looks at the camera while moving at a casual pace.

Wheels

Gift Recipient Inspiration Exploitation Isolation Language Medical Model Metaphor No Words Simulation
Image of a young white boy, perhaps ten years of age, sitting in a wheelchair on a porch that's up a few steps, while another boy his age looks on from the driveway.

Learning Sign Language

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Image of a 30-something white woman with brown hair on a public bus, signing into her phone.

Hearing Hands

Gift Recipient Inspiration Exploitation Isolation Medical Model No Words Social Model
Image of a man, standing outdoors, with his hands in the air, signing applause.

Reindeer Games

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Image of a group of a dozen kids sitting in a den, all staring intently at a screen, while the boy in the middle uses the Xbox Adaptive Controller to play.

Justin Gallegos

Charity Gift Recipient Inspiration Exploitation Language Medical Model No Words SuperCrip
Image of a white man, college age, wearing a green Oregon State jersey and running gear, kneels on the dirt ground, hands to his face while he sobs.