Isolation

World’s First Adaptive Deodorant

Charity Inspiration Exploitation Isolation Medical Model Social Model SuperCrip UniversALL
Maria, a white woman using a white cane in a trench coat text on the screen says Degree Maria's Confidence to Move

Jessica Long’s Story

Inspiration Exploitation Isolation Medical Model Metaphor No Words SuperCrip UniversALL
Image from the beginning of the ad. Jessica Long, a double amputee wears a red swimsuit while swimming in dark water. White text on the screen tells us she's a 13x paralympic gold medalist

Start Your Impossible feat. Lily Rice

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Image shows an ariel shot of a stadium with a mega ramp inside. Logo says Toyota Wheel Parks

We All Win

Infantilizion Inspiration Exploitation Isolation Medical Model SuperCrip UniversALL
Image of Owen, a young boy, sitting on his bed, talking to the camera.

Wheels

Gift Recipient Inspiration Exploitation Isolation Language Medical Model Metaphor No Words Simulation
Image of a young white boy, perhaps ten years of age, sitting in a wheelchair on a porch that's up a few steps, while another boy his age looks on from the driveway.

Hearing Hands

Gift Recipient Inspiration Exploitation Isolation Medical Model No Words Social Model
Image of a man, standing outdoors, with his hands in the air, signing applause.